Caroline Cobb Ph.D., in front of greenery

Caroline Cobb, Ph.D.

Associate Professor

Director, Health Psychology Program

100 W. Franklin St., Room 234

Health Psychology




  • Ph.D.: Virginia Commonwealth University, 2012

Research Interests

Dr. Caroline Cobb's program of research generally addresses the role of novel and alternative tobacco products (e.g., hookah/waterpipe tobacco, little cigars/cigarillos, and electronic cigarettes) in the incidence of tobacco-related disease and death as well as the broader implications of the availability of these products for policy and public health. Cobb's approach includes use of clinical lab and trial methodology, population-based surveys, qualitative inquiry, and other tools from tobacco regulatory science. Their current work is particularly focused informing policies related to tobacco product flavors particularly among populations who may be disproportionately affected by changes in availability such as Black/African American smokers.

Select Publications

  • Barnes, A. J., Bono, R. S., Lester, R. C., Eissenberg, T. E., & Cobb, C. O. (2017). Effect of flavors and modified risk messages on e-cigarette abuse liability. Tobacco Regulatory Science, 3(4), 374-387.
  • Cobb, C. O., Hendricks, P. S., & Eissenberg, T. (2015). Electronic cigarettes and nicotine dependence: Evolving products, evolving problems. BMC Medicine, 13, 119.
  • Cobb CO, Foulds J, Yen M-S, Veldheer S, Lopez AA, Yingst JM, Bullen C, Kang L, Eissenberg T; CSTP-Randomized Control Trial Methods Workgroup. Effect of an electronic nicotine delivery system with 0, 8, or 36 mg/ml liquid nicotine versus a cigarette substitute on tobacco-related toxicant exposure: a randomised controlled trial. Lancet Respir Med. 2021;9(8):840-850.
  • Cobb, C. O., Soule, E. K., Rudy, A. K., & Cohn, A. (2018). Patterns and correlates of tobacco and cannabis co-use by tobacco product type: Findings from the Virginia Youth Survey. Substance Use and Misuse, 2, 1-10.
  • Soule, E. K., Maloney, S. F., Spindle, T. R., Rudy, A. K., Hiler, M. M., & Cobb, C. O. (2016). Electronic cigarette use and indoor air quality in a natural setting. Tobacco Control, 6(1), 109-112.


  • Physiological Psychology, undergraduate level


  • VCU Department of Psychology’s Excellence in Research Award, 2015