Caroline Cobb, Ph.D.

Dr. Caroline Cobb

Associate Professor
Health Psychology
100 W Franklin St, rm 234

Associate Professor (tenured)
Health Psychology 
Associate Editor, Tobacco Regulatory Science
Ph.D. (2012), Virginia Commonwealth University


Behavioral Health Research Laboratory

Research Interests

My program of research generally addresses the role of novel and alternative tobacco products (e.g., hookah/waterpipe tobacco, little cigars/cigarillos, and electronic cigarettes) in the incidence of tobacco-related disease and death as well as the broader implications of the availability of these products for policy and public health. My approach includes use of clinical laboratory methodology, population-based surveys, qualitative inquiry, and tools from tobacco regulatory science. My current work is particularly focused on poly-tobacco use patterns such as the influence of concurrent use of electronic cigarettes or little cigars/cigarillos on conventional cigarette smoking behavior and relevant toxicant exposures.

Select Publications

Barnes, A. J., Bono, R. S., Lester, R. C., Eissenberg, T. E., & Cobb, C. O. (2017). Effect of flavors and modified risk messages on e-cigarette abuse liability. Tobacco Regulatory Science, 3(4), 374-387.
Cobb, C. O., Hendricks, P. S., & Eissenberg, T. (2015). Electronic cigarettes and nicotine dependence: Evolving products, evolving problems. BMC Medicine, 13, 119.
Cobb, C. O., Sahmarani, K., Eissenberg, T., & Shihadeh, A. (2012). Acute toxicant exposure and cardiac autonomic dysfunction from smoking a single narghile waterpipe with tobacco and with a "healthy" tobacco-free alternative. Toxicology Letters, 215(1), 70-75.
Cobb, C. O., Soule, E. K., Rudy, A. K., & Cohn, A. (2018). Patterns and correlates of tobacco and cannabis co-use by tobacco product type: Findings from the Virginia Youth Survey. Substance Use and Misuse, 2, 1-10.
Soule, E. K., Maloney, S. F., Spindle, T. R., Rudy, A. K., Hiler, M. M., & Cobb, C. O. (2016). Electronic cigarette use and indoor air quality in a natural setting. Tobacco Control, 6(1), 109-112.

Recent Courses

  • Physiological Psychology, undergraduate level

Recent Grants

Profiling youth cigar use in low SES communities: A mixed methods approach. Role: Co-Principal Investigator. 2018-2019. Virginia Foundation for Healthy Youth. Grants for Youth Tobacco Use Prevention Research #8521236

Profiling cancer risks associated with cigar use in low SES communities: mixed methods approach. Role: Co-Principal Investigator. 2018-2019. VCU Massey Cancer Center Pilot 2018.

Exploring reactions to health warnings on waterpipe tobacco ads. Role: Co-Investigator (Dr. Isaac Lipkus, Principal Investigator). 2018-2019. R21DA044249

Center for the Study of Tobacco Products. Role: Project Co-Director (Drs. Alison Breland and Thomas Eissenberg, Co-Principal Investigators). 2018-2023. National Institute on Drug Abuse and Food and Drug Administration. U54DA036105

Evaluating new nicotine standards for cigarettes (Project 2). Role: Co-Investigator (Drs. Dorothy Hatsukami and Eric Donny, Co-Principal Investigators). 2017-2022. National Institute on Drug Abuse and Food and Drug Administration. U54DA031659


  • VCU Department of Psychology’s Excellence in Research Award, 2015