Caroline Cobb, Ph.D.

Dr. Caroline Cobb

Associate Professor
Director, Health Psychology
100 W Franklin St, rm 234

Associate Professor (tenured)
Director, Health Psychology 
Associate Editor, Tobacco Regulatory Science
Ph.D. (2012), Virginia Commonwealth University


Behavioral Health Research Laboratory

Research Interests

My program of research generally addresses the role of novel and alternative tobacco products (e.g., hookah/waterpipe tobacco, little cigars/cigarillos, and electronic cigarettes) in the incidence of tobacco-related disease and death as well as the broader implications of the availability of these products for policy and public health. My approach includes use of clinical lab and trial methodology, population-based surveys, qualitative inquiry, and other tools from tobacco regulatory science. My current work is particularly focused informing policies related to tobacco product flavors particularly among populations who may be disproportionately affected by changes in availability such as Black/African American smokers.

Select Publications

Barnes, A. J., Bono, R. S., Lester, R. C., Eissenberg, T. E., & Cobb, C. O. (2017). Effect of flavors and modified risk messages on e-cigarette abuse liability. Tobacco Regulatory Science, 3(4), 374-387.
Cobb, C. O., Hendricks, P. S., & Eissenberg, T. (2015). Electronic cigarettes and nicotine dependence: Evolving products, evolving problems. BMC Medicine, 13, 119.
Cobb CO, Foulds J, Yen M-S, Veldheer S, Lopez AA, Yingst JM, Bullen C, Kang L, Eissenberg T; CSTP-Randomized Control Trial Methods Workgroup. Effect of an electronic nicotine delivery system with 0, 8, or 36 mg/ml liquid nicotine versus a cigarette substitute on tobacco-related toxicant exposure: a randomised controlled trial. Lancet Respir Med. 2021;9(8):840-850.
Cobb, C. O., Soule, E. K., Rudy, A. K., & Cohn, A. (2018). Patterns and correlates of tobacco and cannabis co-use by tobacco product type: Findings from the Virginia Youth Survey. Substance Use and Misuse, 2, 1-10.
Soule, E. K., Maloney, S. F., Spindle, T. R., Rudy, A. K., Hiler, M. M., & Cobb, C. O. (2016). Electronic cigarette use and indoor air quality in a natural setting. Tobacco Control, 6(1), 109-112.

Recent Courses

  • Physiological Psychology, undergraduate level

Recent Grants

Predicting effects of ENDS flavor regulations on tobacco behavior, toxicity, and abuse liability among African American menthol smokers. Role: Co-Principal Investigator, 2021-2023. National Institute on Drug Abuse and Food and Drug Administration. R01DA050996-01A1

Profiling youth cigar use in low SES communities: A mixed methods approach. Role: Co-Principal Investigator. 2018-2019. Virginia Foundation for Healthy Youth. Grants for Youth Tobacco Use Prevention Research #8521236

Profiling cancer risks associated with cigar use in low SES communities: mixed methods approach. Role: Co-Principal Investigator. 2018-2019. VCU Massey Cancer Center Pilot 2018.

Center for the Study of Tobacco Products. Role: Project Co-Director (Drs. Alison Breland and Thomas Eissenberg, Co-Principal Investigators). 2018-2023. National Institute on Drug Abuse and Food and Drug Administration. U54DA036105

Evaluating new nicotine standards for cigarettes (Project 2). Role: Co-Investigator (Drs. Dorothy Hatsukami and Eric Donny, Co-Principal Investigators). 2017-2022. National Institute on Drug Abuse and Food and Drug Administration. U54DA031659


  • VCU Department of Psychology’s Excellence in Research Award, 2015